"I know what it feels like to have a million ideas and no clear path forward."
Meet Hali Jafari
Founder of Oculus AI Agency, Bake Boss Academy®, and The Anchor Room CIC.
Visionary Business Strategist with over two decades of experience in the creative industries.
I help founders build businesses that think with the, through personalised AI systems, strategic clarity, and creative intelligence
How I Got Here
I’ve spent over 20 years immersed in creativity:
Art, design, storytelling, branding, strategy, innovation, and helping founders bring powerful ideas into the world.
When AI began reshaping the online landscape, something became obvious:
Most founders felt behind.
Most felt overwhelmed.
Most believed AI was technical, robotic, or “not for them.”
But I saw the opposite.
I saw a once-in-a-generation opportunity for creatives, coaches, and digital CEOs to work smarter, calmer, and more sustainably than ever before, if they had the right tools and systems built around their voice, their expertise, and their way of thinking.
That realisation led to the creation of Oculus AI, a new category of support for founders who want clarity, creativity, and capacity without losing their humanity.
My Philosophy
AI Should Make Your Business Feel Easier...
I don’t believe in hype, fear, or shortcuts.
I believe in clarity, strategy, and aligned innovation.
I believe in:
Creative Intelligence
AI that amplifies your creativity, not automates your identity.
Founder-Led Systems
Tools that reflect you, your tone, your expertise, your frameworks.
Ethical, Human-Centred Integration
No manipulation. No pressure. No misalignment.
Sustainable Scaling
More clarity.
More capacity.
More consistency, without burning out.
What I Do
My work helps founders...
Clarify their positioning and message
Strengthen their content and storytelling
Organise and protect their intellectual property
Reduce overwhelm and decision fatigue
Improve client delivery
Build personalised AI tools and systems
Scale their vision with intelligence and integrity
Whether you’re AI-curious or ready for deep integration, I help you create a business that supports your creativity — not suffocates it.
My Brands
Oculus AI Agency
Custom GPTs, AI ecosystems, and strategic AI support for founders ready to step into the next era.
Bake Boss Academy®
A business education platform and app helping home bakers build profitable, sustainable businesses.
The Anchor Room CIC
A Community Interest Company supporting women rebuilding their lives after abuse, through healing, connection, and enterprise.
Across every brand, my mission is the same: give people tools that make their lives easier and their businesses smarter.
What Founders Say
“Hali sees your entire business in one conversation.”
“Her AI systems clarified my messaging, improved my content, and saved me hours each week.”
“The perfect blend of creative, strategic, and visionary.”
Ready to Build Your Business With Creative Intelligence?
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