What to Automate vs What to Protect
A calmer, human-first way to work with AI
without losing your voice, values or mind.
Grab Your FREE Thinking Guide
If AI feels simultaneously useful and unsettling, you’re not imagining it.
Most advice skips the most important decision entirely.
Right now, most people are being told to move faster with AI.
Automate more.
Delegate earlier.
Let the tools take over.
And yet, quietly, a lot of capable, thoughtful business owners are noticing something else.
Things start to feel flatter.
Messier.
Less like them.
This isn’t because AI is the problem.
It’s because no one helped you decide what should never be handed over in the first place.
Inside this guide, you’ll clarify:
What parts of your business benefit from AI support
What should never be automated, no matter how efficient it sounds
Where automation creates quiet risk instead of relief
How to protect your voice, judgement, and creative edge
What this is...
This is not a tutorial.
It’s not a prompt pack.
And it’s not another PDF gathering digital dust in your inbox.
This is a short, guided Notion page designed to help you think clearly about one thing:
What AI should support in your business, and what it should never touch.
Inside this guide, you’ll explore:
The real mistake most people make when adopting AI without clarity
What must stay human-led (and why speed isn’t the goal)
What can be automated safely, once the thinking is clear
The grey zone where most people get stuck
A simple decision lens to check before handing anything over
This is for you if:
You’re curious about AI, but resistant to doing it badly
Your work relies on judgement, nuance and trust
You want support, not replacement
You care more about clarity than optimisation
You don’t want your business to start sounding like everyone else
